This project was managed by me in collaboration with Rappi's AdTech Team

Project Year: 2020

Context

We decided to migrate Rappi Product Catalog Feed from a Product-Based Catalog to a Vendor-Based Catalog.

Why? Because it's just simpler to maintain, managed, keep track, and adjust feeds with ~70k "products" than ~90 million. Besides that, having a hero image of a vendor, most of the time is more attractive than all of their cataloged products.

Responsabilities

Guide and organize the project roadmap for Rappi Ad-Tech in order to launch and constantly improve the quality of the vendor catalog. This specific project had no coding from my own but roadmap definition and project management.

• Supporting the Ad Tech Team to understand the changes needed to Facebook SDK/DPA Events
• Definition of feed fields and their values
• Creation of a tree logic of image fallback

Impact = this campaign barely spent 1k USD and started to spend 1M USD with the best CAC of all channels.

Creative